Generative Engine Optimization, or GEO, is how your business shows up when customers ask ChatGPT, Google’s AI answers, Perplexity, and Gemini. We structure your content, your data, and your reputation so those engines quote you by name, not just your competitors.
Where you show up, or don’t, across the major AI engines for the questions your customers actually ask.
Pages and posts written so an AI can lift a clean, direct answer and attribute it to you.
The markup that helps engines understand who you are, what you offer, and where you serve.
The reviews, mentions, and consistency across the web that make engines trust you.
Ongoing tracking of where and how often AI names you, across ChatGPT, Gemini, Perplexity, and Google.
GEO works best on a technically healthy site, so the fundamentals come along for the ride.
Search is splitting. A growing share of your customers get their answer without ever clicking a link. If AI does not know you exist, you are invisible at the exact moment someone is deciding who to hire.
GEO is the practice of structuring your content and online presence so AI engines like ChatGPT, Gemini, Perplexity, and Google’s AI answers cite and recommend your business when people ask questions.
SEO helps you rank in a list of links. GEO helps you become the source an AI quotes in its written answer. They share fundamentals, but GEO adds answer-first content, entity signals, and citation tracking.
Yes. Strong SEO and GEO reinforce each other. A page that ranks well is more likely to be cited by AI, and a business AI recommends tends to earn more branded searches.
The ones your customers use: ChatGPT, Google AI Overviews and AI Mode, Gemini, Perplexity, and Copilot.
We track a set of real questions your customers ask, then measure how often you are mentioned and cited across engines, and where you land in the answer.
Probably not as a priority. Right now the AI crawlers that drive citations largely ignore it, and Google has said it does not use it. We focus on the signals that actually move visibility and add the file only if it is worth it for you.
Tell us about your business and what you’re trying to improve, and we’ll get back to you soon.